Paid Search
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BasicTalk Paid Search
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BasicTalk is a residential VoIP phone company service from Vonage that provides US customers free or low-cost nationwide long distance. Like their parent company, Vonage, BasicTalk partnered with Red Ventures to lead the strategy for their paid search presence, full funnel customer acquisition, sales and marketing.

Since 2015, BasicTalk has changed its consumer approach, paid search strategy, and partner relations.

Date: May 2014
Role: UX & Design
Content: Erica Devaney
Development: Alex Fernandez
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